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The Branded Network / course overview
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The Branded Network / Lesson 01 / Free preview
The brand direction.
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20/20 / The classroomLesson 01
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Getting this lesson ready for you.
Project breakdowns. The process. The source.
Turn positioning into a recognizable visual idea.
What we’ll open up.
Turn positioning into a recognizable visual idea. This lesson follows the actual choices behind The Branded Network.
Step by step
Remember
- Turn positioning into a recognizable visual idea.
- Follow the choices and tradeoffs in this part of the project.
- Identify what you would bring into your own build.
Do this now
Write down one decision you would test in your own project.